Who knew that Tony Horton was such a smart dude? Or a great example of true sales leadership?
Not me. Once I started to listen to his very basic wisdom, I discovered he’s a genius.
Tony is the host of the popular P90X workout series. 12 DVDs. Pure hell. AbRipper anyone? Plyo-X? The chin-ups? Forget about it!
He warns viewers you should be in shape before you can do the exercises. Pretty crazy, right?
The routines are very challenging, making it easy to be discouraged and quit. Tony knew that’s the real challenge so he solved that problem. He does this by using 4 simple philosophies that can also be applied to managing your sales team.
Let’s review his wisdom so you can grow your sales leadership muscles today!
Do your best.
Sometimes the workout is too hard to finish. Too many reps. Burned out arms. Tony was right there to encourage you to simply do your best. No more. No less either. Just your best. No guilt for stopping before he did. Just an important reminder that your personal results WILL improve over time.
Lesson: Selling is hard. Remind your team of what they can do. Refer to the best practices and training they’ve received. Provide support at each level of their performance. Progress and improvement WILL come!
Forget the rest.
We often compare ourselves to others. How they look. How much they make. Their sales performance. It’s hard not to. But comparison is a distraction that does not serve us. Tony knew that. He reminded us to ‘forget the rest’ and focus on YOU because you can’t control THEM.
Lesson: There are dozens of other sales reps and companies that could be your competition. And none of them really matter. Your team’s #1 competitor is THEMSELVES. YESTERDAY! Help them to forget everyone else and focus on being a better version of themselves every day. Every week. Every month.
70% of a bad work out beats no work out.
I don’t always want to exercise. I get tired. Sore. Hungry. Bored. Name it. Every reason. Tony knew that about me too. He reminds me a 70% workout is infinitely better than none of a 100% workout. Show up. Do something. And progress will follow.
Lesson: Your teams get beaten down. They get tired. 11 ‘No’s in a row takes its toll. Maybe they want to just mail it in. Encourage them to stick it out. Progress is always progress, even in small amounts. Showing up is 80% of success.
Food is fuel.
P90X comes with an eating guide. Packed with information. Recipes. Ideas. Because Tony realized you needed great fuel to make great progress. So he delivered a complete program that teaches WHY the food matters and how to be successful.
Lesson: Feed your team great content. Books. Podcasts. Videos. Blogs. Workshops. There is tons of great content out there for them. Be a conduit of growth for them. The alternative is Candy Crush and you do NOT want to get me started on THAT!
Your team is working hard. They’re out there fighting on a daily basis. Use these four principles with them. Daily. They need it. They deserve it.
Get them a protein bar. They’re hungry!
They’re also starving for great sales leadership, be that for them.
I may be the fittest 54 year old, 6’ 4”, 187 lb bald guy I know. I owe Tony Horton and P90X for some of my physical success. Even though DVD workouts aren’t as cool, I still breakout his routines while on the road. Turns out his workouts and wisdom have stood the test of time!
The choice is yours. Can you make the time to channel some Tony Horton to strengthen your team?
We, of course, are here to support you!
#BeBrave
BONUS: Randy and Ken were recent guests on the B2BGrowth Podcast to talk more about their Prospecting Challenge! Don’t miss this great interview!
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Check out the latest episode on our podcast, UNCOMMON SALES SUCCESS! Subscribe and give us a review on iTunes, or visit https://spanthechasm.com/podcast to listen!