Communication is key. This applies to all your relationships – personal and professional. When the economy takes a downturn, the challenges lie in recession proofing effective messaging. Oscar Munoz, CEO of American Airlines, touches on its importance in a really simple, succinct quote.
“Communication and communication strategy is not just part of the game – it is the game.”
Sales messaging is easy in a good economy. There is money to be spent, and a general sales approach to delivering your message is successful in helping close deals. However, as Ken points out in this week’s Pearl, the purse strings are about to tighten, if they haven’t already. It’s time to re-address your strategy.
Your game plan will lie within your communication. How do you make sure you are getting your message across effectively to your champion? Do YOU have the attention of the economic buyer?
Watch this week’s Pearl where Ken and Randy articulate how YOU need to communicate to thrive through this recession and to continue driving uncommon sales success.
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