In our final segment of the Matching Product Scripts to the Personalities of Your Sales Team series, we discuss how the macrobrand and the microbrand come together. This creates a unique selling proposition for EACH member of your sales team.
As we discussed a couple of weeks back, company branding is defined in the framework. To quickly recap, it frames what the product does, how it’s priced, what sort of implementation nuances exist, and what integrates with your product. This framework establishes the branding and guides how your sales team will present your product.
Within the framework, each sales representative connects your product with the prospect using their own style. This works for all parties involved because the sales rep more naturally is able to express the benefits of the product to the prospect.
This combination of the framework and the sales rep’s personality creates a unique selling proposition. Watch the video to see why Steve believes this broad diversity of selling capabilities can help your company be more profitable!
Is your team struggling with defining microbrands? Reach out to us – it’s why we’re here.
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