Our next magical ingredient is intentionality. In sales, it’s natural to express interest in your prospects. This week, Span the Chasm President Steve Keck defines the difference between sales interest and sales intentionality.
Sales Intentionality and Beliefs
Intentionality comes with a different set of beliefs. There is a belief that there is something to offer the prospect. There is an expectation that the interaction will go beyond just interest.
Sales Intentionality and Action
Intentionality is prone to action. It inherently takes the steps from interest to creating a thriving relationship. It goes beyond discovering a prospect’s needs to applying potential solutions.
When added to sales, it differentiates you from your competitors. And by establishing these thriving connections, your sales will be rooted on the path towards sustainable sales success!
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