Span the Chasm stresses the need to Focus on What Matters. With years of sales experience between them, Ken and Randy discuss why focusing on the ICP is critical. This is ESPECIALLY true in an economic downturn.
What is the ICP? This is your Ideal Client Profile. Working with the ideal client in a good economy is critical. It allows the sales process to thrive. When the purse strings start to tighten, Ken and Randy emphasize several points on how staying within your ICP is paramount in importance. It’s the difference between surviving a recession and THRIVING through it. Watch the video!
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