One of the most difficult things to do in sales is cold calling. We have talked about working with BDRs to warm the waters with a client. The key there is having an effective hand-off from your BDR. In lieu of someone laying the groundwork, how do you get a new customer to engage with you? This week, Steve talks technique. And one of his go-to techniques is to prospect for the prospect.
Prospect for Your Prospect
When cold calling, you’re inevitably sending that intro email, text, or leaving a voicemail. What you say matters. And when your message spells out potential new business for your prospect, your chances for engagement just got better. Watch the video for tips from Steve on technique. It may just get you on the path to sustainable sales success.
And if you’re finding you’re having some trouble, reach out to the team at Span the Chasm. It’s what we do.
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