When working with leads, are you stopping before the miracle?
At Span the Chasm, we work with many Sales Reps who make a vital mistake in their sales process.
They focus on the individual and not the company.
When Sales leaders work on inbound activity, they focus more on that specific lead or person.
The goal should ALWAYS be to qualify the company first.
Watch this week’s #MondayMorningPearls and learn how to dig for gold and find success with your inbound activity.
Look past the lead and focus on the need of Company and how it compares to your ideal target customer. It may require looking for other ways to reach influencers within the company before you abandon them as a potential client.
Your product may be the exact solution they need.
Has this happened to you? Does your team need tools to create opportunities for inbound leads?
Contact us today to setup a complimentary Strategy Call!