Miscommunication will happen. Like a game of telephone. It’s up to salespeople to make sure they clearly confirm communication throughout the sales cycle. This is the ONLY way to ensure that there is no miscommunication in closing deals.
Miscommunication in Closing Deals
Where does miscommunication happen? The decision-makers are not on the same page. Or when timelines are different. Budgets don’t match. As deals progress through time, miscommunication grows.
So back to the game of telephone. Salespeople need to control this narrative. See why Steve believes that salespeople need to establish the checkpoints and repeat, repeat, and repeat. If you can ensure your communications stay clear throughout the entire sales cycle, you will be closing deals with sustainable sales success.
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