This may have happened to you, or worse, YOUR CLIENT. Mike calls you, enthused about your business, and is eager to discuss possible synergies between your companies. You agree and concede to an appointment. Next thing you know, you have an invite from Jason and a slide deck of discussion points. Wait, what happened to Mike?
Check out this week’s Pearl to see how Steve handled the situation from a client perspective. Learn what could have been done better and why. In this Pearl series, we’ll take look into mastering the SDR to AM process, from qualifying leads, setting up metrics for appointment-setting, and mastering the art of the SDR-AM introduction. Subscribe to stay tuned!
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Targeted at sales leaders, Span the Chasm blogs wisdom from the trenches! Visit spanthechasm.com/blog to read about his insights into all things sales. Leaders are readers who drive sales success!
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