As sales professionals we often think we are killing it in our arenas, but have you stopped lately to ask yourself, would you, buy from yourself? If the answer is not an overwhelming YES, then you may need to self-evaluate your Microbrand.
Most prospects say that 80% of their experience with a company was directly related to their unique experience with the sales rep, e.g. the Microbrand. Therefore, having a great microbrand experience is one of the best things you can do to help achieve sales success.
Check out this week’s Monday Morning Pearl where Randy shares how focusing on the business impact, real and specific to your prospect, sharing stories to invite prospects in, and presenting the best version of yourself, can enhance the Microbrands of your team.