Reading, wRiting, and aRithmetic. We’ve touched back to these three Rs over the years. In our Creating Value in Renewals series, we have articulated how reading and writing are key in your communications with your renewal clients. This week, we go to the math. Steve identifies why calculating ROI and justifying your worth creates value in the renewal process.
Imagine this. You’ve done the math. You have highlighted the value of retaining your products or services. You now have control over the narrative. Convincing your client has become that much easier because you can communicate your value with clarity. Your calculations are their case study. And you’re on track to retain your renewal and continuing on your path to sustainable sales success.
If this isn’t the case, reach out. Allow us to help you calculate your value and create your sales narrative.
If you missed part 1 and part 2 in the Creating Value in Renewals series, check them out here and here.
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