When the client signs on the line, it typically signals the sale has come to an end. This week, Steve continues to make the case that the cycle should not be ending. Rather, he suggests that it’s only the beginning, encouraging salespeople to be creating depth in every sale.
How Can You Be Creating Depth in Every Sale?
Over the last several weeks, we have discussed ways to accomplish this. We highlighted adding value for your client. Taking it a step further, we went over prospecting for your prospect or client and bringing new business to them. And last week, we talked about building a referral network by asking that client to connect you to a new prospect. As we continue the interaction, we continue to add depth to that client relationship.
Redefine a Sale with Depth
To continue moving your business forward, you need to create depth. Steve challenges us this week to redefine the definition of that sale. Take the small steps to add another layer of interaction with your client. In doing so, the small changes can result in big results… and help you continue to enjoy sustainable sales success!
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