Ever wonder why, after you’ve had a great conversation with a prospect, where you’ve shared your business impact, outlined the prospects current state vs future state, and, figuratively, crushed the competition, you still LOSE the deal?
Chances are, you like many other sales reps out there may suffer from the Curse of Knowledge.
The Curse of Knowledge exists in almost all interactions. This curse is when we assume that since an idea in your mind is crystal clear, that your prospect understands it just as fast and clear as you do.
Crazy as it sounds, it is so true.
Check out this week’s Monday Morning Pearl were Randy drives home this concept and shares key tools to use as an antidote to cure this curse.