Every sales pro represents a different story in your business. They bring their unique flair, training, and personal experience to a sales team and can sometimes miss-match with the identity of your brand. We at Span the Chasm have seen time and time again when there is a disconnect between the Micro, and Macro brands of your business, the customer experience suffers.
For example: If NONE of your clients use 40% of the services your website says the business does, you may have a Micro vs. Macro brand messaging problem.
Check out this week’s Monday Morning Pearl where Steve Keck, Senior Delivery Consultant for Span the Chasm, outlines key areas to help better align your team.